Vasca Design
Rethink Your Oasis

2023

Quebec, Canada

Vasca Design: Redefining Bathrooms as Stylish and Functional Retreats

Overview
Vasca Design is a visionary brand redefining bathroom spaces with products that balance luxury, functionality, and sustainability. My work for Vasca Design focused on crafting a cohesive and memorable brand identity that reflects their commitment to innovation, quality, and customer-centric values.

Brand Philosophy
At the heart of Vasca Design’s identity lies their dedication to innovation, sustainability, and exceptional customer experience.
Our branding approach emphasized these values, creating a versatile identity that appeals to both individual homeowners and professional contractors.

Industry

Supply Store

services

Branding

timeline

3 Weeks

INDUSTRY

SERVICES

TIMELINE

Supply Store

Branding

3 Weeks

Idea behind the concept

The concept started with the idea of a bathtub, the most representative object found in the company name. The icon features round and simple shapes to maintain a classy style while also being well-represented in the contemporary period. 
Regarding the colors, the first combination features shades derived from blue, teal, and gray.

Teal is a calming color that can be associated with water, creating a calming and relaxing atmosphere that could appeal to the target audience, including contractors and married women between 30 and 65.

EAGER TO START?

We are too, let’s talk about you and your business.

Logo of Steben studio, the graphic design studio